Built around one observation.
Consumer demand for greenhouse and garden infrastructure is accelerating faster than supply can respond. The US lawn and garden market grew 28% in a single year. Raised garden bed searches hit 1.16M per month. Materials - frames, panels, hardware - are backlogged at manufacturers.
We saw an opportunity to sit between that demand and supply gap. We procure materials at pre-peak pricing, move them through established retail and wholesale channels during the May–August demand window, and share the margin with investors through fixed-rate lending.
This is not a new category. It is a proven procurement model applied to one of the fastest-growing consumer markets in the US right now.



